EntryProof v1.1.0: HTS auto-estimate, rule-change calendar, and founding-cohort waitlist

Later the same launch day, EntryProof added an HTS auto-estimate with primary-source citations and a video hero, a founding-cohort waitlist CTA with a real-time spot counter, and an embeddable readiness badge visitors can put on their own site. A CPSC rule-change calendar and five platform-specific PSEO pages shipped alongside a self-serve account-deletion flow and an FAQ expansion from 4 to 8 questions.

The embeddable readiness badge was a distribution play as much as a feature: any store that passes the checker can drop a snippet on their own site, which is a free, self-propagating signal of the tool's existence to every visitor of that store. The HTS auto-estimate's primary-source citations link back to the actual CBP and CPSC guidance rather than summarizing it, a deliberate EEAT choice given how much of EntryProof's traffic arrives already skeptical of compliance-tool accuracy.